Seed to Seen
A free 5-day guide to getting your story off the farm
You know what makes your product better. Your customer is standing in front of two options and yours costs more.
Five days of prompts to get your reasons out of your head and into a form you can actually use: on your website, at market, in a funding application, in a room you're not in.
One email a day. About 20 minutes each. Bring a notebook.
What you’ll walk away with
Five days, five things nailed down. By the end you'll be able to:
Say why yours costs more, in 30 seconds.
The answer that works at market but has never made it onto your website.
Name what your customer actually gets.
Not the box. What's different about their week because they buy from you.
Spot what's been stopping you saying any of it.
Usually "the work speaks for itself." It doesn't, and it's costing you.
Describe who you're for, specifically.
The customers who already ring to ask when you're next at market, and how to find more of them.
Work out where it needs to show up.
Every place someone meets your business, and which one is doing the least work.
You'll leave with the foundation the logo is supposed to sit on.
Most people build it the other way round and wonder why customers aren’t flocking in.
Yujia D.
“Wow wow wow today's questions are soooooo good!!!!!!
I love love love question 3, it's so helpful to understand what that means to me so i can fully lean into it.”
J.G.
“What great questions, I’d never have thought to ask myself that.”
Ed T.
“[Isabel provides] great open questions that helped us clarify exactly what we’re trying to build.”
Meet your guide
Hey, I'm Isabel.
I'm half Scottish, half American, and I theses days I run Sunpatch Creative from Spain, working with farms, growers and food businesses to get their amazing work and products seen, understood, and appreciated.
I’ve spent over a decade in design and communication strategy, mostly with eco brands, government agencies and institutional organisations. Before that I was a scientific and medical illustrator.
Once I started working with farms and food producers, I kept seeing the same thing: excellent work that nobody could find, because the story stayed on the farm. Great produce, quiet order book (or underpriced products), best-kept secret in the area.
This is where fixing that starts.
Get a peek at the methodology we’ve used with brands like…
So are you ready to get growing?
Five days. One email a day.
Strengthen your roots so your business can flourish.