The Brand Ecosystem Accelerator
Clarify your mission. Amplify your impact. Build a brand that actually grows.
A 12-week brand coaching intensive for mission-driven, land-based founders who know their work matters—but are exhausted trying to communicate it.
For purpose-driven founders who are tired of winging it.
This is for you if you're:
A regenerative farmer, agritourism host, conservation project lead, or land-based entrepreneur
Building something that could change your community (or the world)—but struggling to explain what makes it special
Posting on LinkedIn or Instagram and hearing crickets
DIYing your brand and marketing because you can't afford to outsource—but the cognitive load is crushing you
Uncomfortable with traditional marketing because it feels slimy and misaligned with your values
Brand Ecosystem Accelerator is a 12-week coaching intensive where we work together to transform your big, beautiful mission into a clear, compelling brand—complete with messaging, tone, and basic visuals—so you can finally show up with confidence, stop second-guessing every post, and start attracting the aligned clients, partners, and funding your work deserves.
What makes this different? You're not getting a logo slapped together or generic templates. You're building strategic brand foundations with a designer who's worked on public lands, understands regenerative systems, and knows how to translate complex missions into brands that actually work.
This is education + coaching + practical tools—so you understand your brand deeply enough to use it, grow it, and eventually hand it off to others without it getting watered down.
You're doing everything... and it's not sustainable.
You're building something regenerative, innovative, mission-driven—something the world genuinely needs.
But when it comes to your brand? It's exhausting.
Opening LinkedIn or Instagram fills you with dread. You know you need to post, but nothing feels right. You're repeating yourself or saying nothing at all. Your website doesn't reflect the real value of what you're doing—just "okay enough" until you figure out something better.
You've tried:
DIYing everything in Canva (and feeling like it looks bland and generic)
Copying what other successful brands are doing (and losing your unique voice)
Outsourcing to a marketing team (who didn't get it and required so much oversight you might as well have done it yourself)
The cognitive load is crushing. Every post, every email, every conversation with a potential client feels like reinventing the wheel. You're stuck in analysis paralysis, second-guessing every word, every color choice, every decision.
And the worst part? Traditional marketing advice feels repugnant. It's all about hustle culture, manufactured urgency, and manipulation—the exact opposite of the values-driven work you're trying to build.
So you stay stuck. Posting inconsistently. Feeling like an imposter. Watching other (sometimes less innovative) businesses succeed while yours struggles to gain traction.
You know your work could change lives. But if no one understands what you're doing, how will they ever find you?
The mental load lifts. You stop second-guessing every color choice, every photo, every word. You have a framework—a brand ecosystem that guides your decisions instead of leaving you paralyzed by options.
When you're ready to hire help—a web designer, a marketing assistant, a grant writer—you can actually articulate what you need. Your brand doesn't get watered down or misunderstood because you've externalized it. It's not just living in your head anymore.
And the best part? The right people start finding you. Clients who truly understand your mission. Wholesale partners who share your values. Funders who see the potential you've always known was there. Because your brand finally communicates the depth of what you're building—clearly, consistently, and compellingly.
Your business stops feeling like an uphill battle and starts feeling like what it was always meant to be: a purposeful, sustainable way to make your corner of the world better.
Picture this:
Someone asks "So what do you do?" and instead of fumbling through a long-winded explanation, you have an answer that makes their eyes light up. They immediately get it. They lean in. They want to know more.
Your website finally reflects the real value and depth of your work. When you send the link to potential funders, wholesale buyers, or partnership opportunities, you feel proud—not apologetic or worried it doesn't quite capture what you're really about.
You sit down to create a post, write an email, or design a flyer—and instead of staring at a blank page for an hour, you know exactly what to say and how to say it. Because you understand your brand foundations, your tone, your messaging pillars. The words flow because you're not reinventing your identity every single time.
Imagine finally understanding your brand so deeply that everything else gets easier.
This is what's possible when your brand finally works as hard as you do.
Hi, I'm Isabel—and I've been exactly where you are.
I left a values-aligned job that stopped being values-aligned. I sat at my desk, miserable, knowing my skills could be used to make a bigger impact—but terrified to take the leap.
When I finally did? I couldn't even call myself a "freelance designer" for months. I'd written it in my journal, but saying it out loud felt too big, too uncertain. I spent six months with the word "Freelancing" on my wall before I had the courage to actually build a website and tell the world what I was doing.
I've been paralyzed trying to choose a Squarespace template. I've second-guessed every single decision—from my business card (which I literally couldn't finish for weeks) to my first LinkedIn post (which filled me with dread).
I've felt the crushing weight of trying to communicate a big, nuanced mission in a world that wants everything distilled into soundbites.
I get it. Because I've lived it.
But here's what changed everything: I stopped trying to fumble through building my business alone. I invested in help where I needed it—and the same process I’d been using to build my more established clients’ brands? I walked it back, delved deeper, and figured out what I needed as an early stage founder. Built my own brand roots so I could bring my mission out to the world. And suddenly, showing up didn't feel like torture anymore.
Now? I'm a designer with 10+ years of experience, including leading design teams and building brands for businesses, universities, and even the U.S. Bureau of Land Management. I've trained dozens of people on complex design systems without making anyone cry. I've cut design turnaround times in half by building practical systems that actually work.
But more importantly, I've told stories for the land—literally. I've worked on public lands, trained in interpretation, and spent years crafting narratives that connect people to places. I know how to take something as complex and nuanced as regenerative agriculture or land stewardship and make it resonate without losing its depth.
I've lived the difference between marketing for money and working in service of something bigger. That shift—from selling for selling's sake to storytelling for impact—is why I do this work.
And it's why I'm so committed to helping you build a brand that actually feels good to show up for.
Trusted by mission-driven organizations & founders
Our design work as been used by:
Brand Ecosystem Accelerator is a new program, which means you'd be part of the founding cohort.
The frameworks inside? They're the same ones I've used to build brands for the organizations above—now tailored specifically for early-stage, mission-driven founders.
Transform your mission into a brand that actually grows—in just 12 weeks.
Brand Ecosystem Accelerator is your roadmap from "I don't know what I'm doing" to "I'm confident showing up as my brand."
Over 12 weeks, we'll work together to build the strategic foundations, messaging clarity, and visual identity you need to stop winging it and start growing with intention.
What you get
12 Weekly 1-Hour Coaching Calls
Live strategy sessions, brand reviews, mindset work, and hot-seat coaching tailored to exactly where you're at. This is your space to ask questions, work through blocks, and get expert feedback in real time.
3 Personalized Brand Review Looms
I'll record detailed video walkthroughs of your brand work with specific improvement suggestions—so you can see exactly how to refine and strengthen what you're building.
Templates, Checklists & Tools
Brand guidelines template
Aligned decisions checklists and cheat sheets
Journaling prompts and mindset frameworks
Brand-aligned decision-making workflows
Brand Foundations Curriculum
Pre-recorded lessons and frameworks covering everything you need to know:
The Seed: What actually goes into a brand (spoiler: it's not just a logo) + breaking the "marketing is evil" mindset
The Soil: Vision/mission development, strategic positioning, and the internal backbone of your brand
Sprouting: Brand storytelling, tone frameworks, visual identity basics (fonts, colors, hierarchy)
Flourishing: Brand-aligned decision making, client experience design, and building your Brand Bible
Done-With-You Brand Deliverables
You'll leave with tangible assets:
Vision & mission statements that actually communicate your what and why
Strategic positioning statement (how your brand exists in the context of your market)
Brand messaging bank & tone cheat sheet (so you never stare at a blank screen again)
Basic visual identity (fonts, colors, hierarchy guidelines)
Complete Brand Bible (so you can confidently hand off to specialists without your brand getting watered down)
How we grow your brand: The 4-Phase Framework
Think of your brand like an ecosystem. It needs different things at different stages of growth.
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Weeks 1-3
You'll learn:
What actually goes into a brand (more than just a logo)
How a solid brand shows up internally (for you) and externally (for clients)
How to break the "marketing is evil" mindset and see it as a tool for good
You'll create:
The foundations for everything that comes next
You'll feel:
Permission to stop apologizing for needing to market your mission
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Weeks 4-6
You'll develop:
Mindset tools to break blockers around showing up for your brand
Your vision/mission statement (exploring the real internal backbone of your brand)
Strategic positioning statement (how your brand exists in the world)
You'll feel:
Clarity about what you're actually building and why it matters
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Weeks 7-9
You'll build:
Your brand storytelling bank & tone cheat sheet
A refined moodboard directing your visual direction
Basic visual identity (fonts, colors, information hierarchy)
You'll feel:
Confident that your brand looks as professional as your work deserves
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Weeks 10-12
You'll learn:
How to make brand-aligned decisions for your business
How brand shows up in client experience
How to build your final Brand Bible (your roadmap for growth)
You'll feel:
Empowered to keep showing up consistently—and ready to hand off to specialists when the time comes
By week 12, you'll have a complete brand ecosystem that grows with you—not something you'll outgrow in six months.
This doesn't exist anywhere else. Here's why that matters.
Here's the thing about brand work for mission-driven businesses: there's a massive gap in the market.
On one side, you have brand coaching for content creators—all about personal branding, growing followers, and "showing up authentically" online. That's not you. You're building a business with a mission, not a personal brand empire.
On the other side, you have done-for-you branding agencies that charge $5k-15k+ to hand you a beautiful brand book. But you're not ready to drop that kind of investment—and even if you were, most agencies would build something you don't fully understand or know how to use. Or you drop $100 on a logo designer on Fiver and Upwork—maybe it’s affordable and pretty, but it’s not fixing your business problems.
Brand Ecosystem Accelerator fills the gap.
This is brand strategy coaching + practical implementation designed specifically for founders who need solid foundations but don't need (or can't yet afford) a five-figure rebrand.
It's education + implementation, not one or the other.
You're not just watching videos and hoping you figure it out. We're building your brand together in real time, with expert feedback at every step. But you're also learning the why behind every decision—so you're empowered long after our 12 weeks end.
It's built for complex missions, not simple products.
Your work is nuanced—regenerative systems, land stewardship, community impact. I'm not afraid of that complexity. I specialize in translating depth into clarity without losing what makes your mission meaningful
It's values-aligned, not sales-y.
We're not teaching you how to "hack the algorithm" or use manipulative urgency. We're building a brand that reflects your actual ethics—so showing up feels like activism, not advertising.
Here's what makes it different:
It's practical systems, not vague inspiration.
You'll walk away with repeatable frameworks, templates, and decision-making tools—not just motivation that fades in a week.
It's backed by real design expertise.
You're not learning from someone who just took a Canva course. You're working with a designer with 10+ years of experience building brands for organizations like the U.S. Bureau of Land Management, Yale University, and mission-driven businesses—who also happens to understand land-based work intimately.
Bottom line: This is the bridge between DIY overwhelm and expensive outsourcing. It's the option that should have existed all along—and now it does.
What’s it costing you to keep winging it?
Let's be honest about what's really at stake:
Time: How many hours have you spent staring at a blank screen, trying to figure out what to post? Redoing your website for the third time? Explaining your business over and over without it landing?
Opportunities: How many potential clients have scrolled past because your brand didn't immediately communicate your value? How many funding opportunities have you not pursued because your materials didn't feel "ready"?
Mental energy: What could you be doing with all that cognitive load you're currently spending on brand decisions? Serving more clients? Developing new offerings? Actually enjoying your work?
Money: What's it worth to finally attract aligned clients who get what you're doing—instead of constantly discounting or justifying your prices?
Brand Ecosystem Incubator gives you everything you need to:
Stop reinventing the wheel every time you need to market your business
Show up consistently without burnout or cognitive overload
Attract clients, partners, and funders who see the value in what you're building
Build a brand you can confidently grow—or hand off to specialists—without it losing its essence
Think of it as your Brand Strategy MBA—but practical, values-aligned, and designed specifically for mission-driven founders like you.
This isn't an expense. It's the foundation for everything you're trying to build.
Investment
Brand Ecosystem Accelerator is brand new—which means you have the opportunity to join as a founding member.
Founding members get the full 12-week program, plus:
Priority access to future program updates
Any curriculum or content updates, to guest workshops and webinars.
Increased 1-on-1 time and feedback
Your feedback will help shape the future of the program—so if you feel stuck at any point, we’ll work together to make sure you’re fully un-stuck and moving forward with your brand.
Lifetime access to all materials
So you can maintain your brand confidence if you start a new business, or find you’re ready to restrategize your current one down the line.
Content Planning Framework + AI Prompts
Personalized prompts to help you create consistent, on-brand content without starting from scratch every time.
10 credits for Evergreen Design Support
So you’re getting the best design support—10 credits to be using within 3 months of graduating the Accelerator.
Brand Bible GPT Prompts
Custom AI prompts to help you when you get stuck building out your Brand Bible—because you shouldn't have to do this alone.
2x MONTHLY PAYMENTS OF$1,625
PAY IN FULL (BEST VALUE)$2,900
Built on a decade of brand expertise
For over 10 years, I've been translating complex missions into clear, compelling brands—for public institutions, universities, outdoor brands, and mission-driven businesses.
But I'm not just a designer who'll hand you files. I'm a design educator who's trained dozens of people on complex systems—and a strategic thinker who specializes in making the complicated feel clear.
The frameworks inside Brand Ecosystem Incubator? They're the same ones I've used to build brands for the organizations above. Now I'm teaching them to founders who need to understand their brand deeply—not just receive a pretty logo.
Ed
“Before working with Isabel, our biggest challenge was translating our concept from words on a page into an authentic visual product. We were confident in our idea, but our lack of design experience or knowledge was a major hurdle.
“I have no hesitation in recommending Isabel—she is very easy to talk to, will listen, ask intelligent questions, and you will leave feeling understood and proud of what you’ve built.”
Emma
“I appreciate your approach to design & think you have such a fun and interesting way of teaching.
I am so please, I’ve already received so many compliments on my branding. I was already happy with the results, but the constant complements really make me that much happier.”
Is Brand Ecosystem Accelerator right for you?
This is DEFINITELY for you if:
You love learning and need to understand why your brand looks and works as it does—not just get handed a brand book by a professional designer
You're driven by a desire to make the world—or your community—a better place through the work you do
You know what you're doing is important but feel lost on how to explain it to others
You're unsatisfied with how your business shows up—you see brands you love but have no idea how to make yours one of them
You struggle to distill your big dreams into marketable messaging because traditional marketing feels gross
You're ready to invest time and energy into building something that will pay dividends for years
This is NOT for you if:
Your business is purely about revenue, not building a better world aligned with your values
You already know how to communicate your value and just want updated visuals (skip to Done-For-You Branding!)
You just want a logo to slap on things
You've got a solid brand identity and just need ongoing design support (check out our Ongoing Design Support instead)
You want fast results without doing the deep foundational work
Questions before you grow your brand ecosystem?
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…so niche/complex/different.
Yes. In fact, that's exactly who this is built for. I've spent years translating complex, nuanced missions—from regenerative agriculture to public lands education to conservation projects—into brands that resonate. Your work being layered and meaningful isn't a bug, it's a feature. I'm not afraid of complexity; I'm here to help you express it clearly without losing what makes it special.…”just” an agritourism/farm/low-key land-based business
Yes! If you’re dreaming of growing your business and improving lives, community, and the world with it— this is for you.I know “brand” and “branding” can feel like things reserved for big companies, but this program exists to make it available to even smaller businesses, newer founders, and people with big goals but lacking a whole team and funding to support their mission (right now). Branding helps big companies succeed—let’s harness that same power for your business.
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Plan for about 3-4 hours per week: 1 hour for our live call, plus 2-3 hours for exercises, journaling, and building out your brand assets. Some weeks will be lighter, some heavier—but it's designed to fit around running your business, not take over your life.
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We'll find a consistent weekly time that works for both of us during onboarding (likely Tuesdays or Thursdays). Calls are recorded if you ever need to miss one.
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Yes, as long as you have a clear business plan and aren't still figuring out what you're building. This program is perfect for founders who are planting seeds—you'll build the brand foundations you need to launch strong and grow with intention.
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Think about the hours you're currently spending agonizing over posts, second-guessing your website, or managing agencies who don't "get it." Think about the customers and opportunities you're losing by not communicating your value clearly.
Brand Ecosystem Incubator pays for itself by getting you those aligned clients that would otherwise miss your amazing work. But the real ROI is the years of confident, consistent showing up—and the mental bandwidth you get back to focus on the work you actually love.
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If you tried DIY/$500 logos: Those give you surface-level aesthetics without strategy. We're building the actual foundations that make people connect with and trust your mission—not just making things pretty.
If you tried outsourcing and it didn't work: You were probably putting the cart before the horse. You can't hand off your brand to someone else until you fully understand it yourself. This program teaches you to distill and articulate your vision—so when you're ready to outsource later, nothing gets lost in translation.
This works because: You're finally building the strategic clarity that makes everything else (content, design, client conversations) actually effective.
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You'll have lifetime access to all course materials, so you can revisit lessons as your business evolves. Plus, you'll get a 15% lifetime discount on any future work with Sunpatch Creative—whether that's design support, a full rebrand down the line, or ongoing partnership.
And hey—need more breathing room to finish strong? You can request up to a 2-week extension of coaching support or feedback deadlines if life gets in the way.
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Good news: you don't need them. I'm teaching you brand strategy and giving you simple, practical tools (like Canva templates and clear guidelines) to implement it. If you can use Google Docs, you can do this program. And I'm here to help every step of the way.
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Currently, Brand Ecosystem Incubator is 1:1 coaching—which means every call, every piece of feedback, and every deliverable is personalized to your specific business and goals. You're not competing for attention in a group setting.
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We can absolutely pivot. Your investment in Brand Ecosystem Incubator can be credited toward upgrading to Done-For-You Branding if we both agree that's a better fit. I'm not here to lock you into something that isn't working—I'm here to get you the right solution.
The Brand Clarity Guarantee
Show up. Do the work. Trust the process.
This program is non-refundable by default, because once you join, you get full access to proprietary tools, learning materials, and live support designed to create deep transformation in your brand.
That said, I truly stand behind the value of this work—and I want you to feel confident investing in it.
If you complete the full program, attend the live calls, and show that you've done the assignments—and you still feel it wasn’t worth the investment—I’ll refund 50% of your payment.
Why not 100%? Because transformation depends on mutual commitment—and I bring everything I’ve got to support yours. If you do the same and still feel it didn’t land, I want to honour that while respecting the time, energy, and value already shared.
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$1,625 x 2 payments
12 Weekly 1-Hour Coaching Calls
Live strategy sessions, brand reviews, mindset work, and hot-seat coaching tailored to exactly where you're at.3 Personalized Brand Review Looms
Detailed video walkthroughs of your brand work with specific improvement suggestions—so you can see exactly how to refine and strengthen what you're building.Brand Foundations Curriculum
Pre-recorded lessons and frameworks covering everything you need to know. from seed to flourish.Templates, Checklists & Tools
To make brand building that much easier.Lifetime access to all materials
So you can maintain your brand confidence if you start a new business, or find you’re ready to restrategize your current one down the line.Priority access to future program updates
Any curriculum or content updates, to guest workshops and webinars.10 credits for Evergreen Design Support
So you’re getting the best design support—10 credits to be using within 3 months of graduating the Accelerator. -
$2,900
12 Weekly 1-Hour Coaching Calls
Live strategy sessions, brand reviews, mindset work, and hot-seat coaching tailored to exactly where you're at.3 Personalized Brand Review Looms
Detailed video walkthroughs of your brand work with specific improvement suggestions—so you can see exactly how to refine and strengthen what you're building.Brand Foundations Curriculum
Pre-recorded lessons and frameworks covering everything you need to know. from seed to flourish.Templates, Checklists & Tools
To make brand building that much easier.Lifetime access to all materials
So you can maintain your brand confidence if you start a new business, or find you’re ready to restrategize your current one down the line.Priority access to future program updates
Any curriculum or content updates, to guest workshops and webinars.10 credits for Evergreen Design Support
So you’re getting the best design support—10 credits to be using within 3 months of graduating the Accelerator.
Your work matters too much to stay hidden.
You didn't start your business to play it safe. You did it because you saw a better way—a more regenerative, connected, purposeful way of doing business.
But somewhere along the way, the noise got loud. The marketing felt hard. The brand work felt overwhelming. And you started wondering if maybe you weren't cut out for this after all. Or if your business is just too small to succeed.
You are. It isn’t.
Your mission deserves to be seen. Your community needs what you're building. And you deserve to show up for your work without it draining every ounce of energy you have.
Brand Ecosystem Incubator is your pathway from overwhelmed to unstoppable—from "I don't know what I'm doing" to "I'm confident showing up as my brand."
The only question is: are you ready to stop winging it and start growing with intention?
The ecosystem is waiting. Let's plant the seeds together.
